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Minkey
Business
Can I have some fries with my
schieserschnitzel?
Time
Out, April 6-13, 2009
Bliddy
Bangaloreans have had many hobbies over the years. For example (and
to pull one out at random) there was the "weirdly canted Maruti
800 with fire extinguisher playing Roxette down MG Road" phase
in the late 1980s and early 90s. Or the "ornate waistcoat with
baggy Wearhouse trousers and neon laces" trend we're praying
will never be on Facebook for our offspring to see.
Today, for anybody
with more than five minutes on their hands, the craze is to open
a "fine dining" restaurant.
But in order to
do well, there are a few rules to follow. Call it Sodium. Or Garlic.
Or Stove. It should be one word and pretentious. That makes money
because Bliddy Bangaloreans think pretentious is cool. Then, spend
99 per cent of your budget on the décor. More if possible.
When patrons are seated on brushed aircraft-grade aluminium cubes
using sandalwood chopsticks to eat off Swarovski crystal tables,
they'll be so awed that you can fling anything past those gently
dropping jaws and they'll nod in wonder. (Once they are past the
awe phase, they'll start bringing friends and family from out of
town, just to watch their faces. Once they're out of out-of-towners,
it's time for you to start actually thinking about the food.)
When planning your menu, use as many French and Italian words as
you can. It doesn't matter if you don't know what they mean or if
you're using them wrongly, just fling them around. Bliddy Bangaloreans
are too pretentious to admit they don't know French and Italian
words, and too lazy to find out what they actually mean.
Get some wilted
lettuce, squirt some brine and yoghurt over it, sprinkle on some
pepper and chillies. Don't call it "Hands up, this is culinary
dacoity" as you should. Call it "Freshly picked Italian
pastrami dipped in pis de mer, served over a delicately creamed
nougat sauce, topped with penne mascarpone". Charge Rs.450
for it (it's ESSENTIAL that it be expensive) and watch them go at
it like a bunch of half-starved bunnies.
Getting the idea?
Here's another example. Heat an oven to 375F. Take a chicken leg
and wave it around inside for 20 seconds. Take some ketchup you've
left in the sun for a couple of days and crumble over it. Sprinkle
with sawdust.
Call it "Smoked
French duck served rare in a blanket of fine herbs and sun-dried,
hand-picked German pellati schiesershnitzel". Charge Rs.1,000
for it. If you ask for less, you'll get beaten up for serving raw
chicken. Charge a thousand bucks and whoever's shelled out will
assume that they just "don't get it". Try and squeeze
these descriptions out a bit. Have a couple of paragraphs and drop
a few names. If you do, you can easily charge double of what you
think might get you beaten up.
Every so often
you'll get some smart-ass fresh out of Alliance Francaise who actually
knows the words you've used. Just tell them that your chef's a brilliant
fusion artist who adapts recipes for local conditions. (It's a magical
word, 'fusion'. When used in a cultural context, it gets even serial
axe murderers standing ovations.)
If they say, "Yeah, but you've said foie gras of cucumber.
You can't have foie gras of cucumber. And you've said this has-"
Interrupt with
the following, to instantly save your butt. "If you shut the
fuck up, your dinner will be on the house."
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